The name Navateet blends the Sanskrit and Hindi meanings of ‘new’ and ‘from the past,’ capturing the fusion of heritage and modernity at the heart of restaurants Indian cuisine.

Using the head ‘crown’ of the peacock instead of the obvious open feathers I created the brand icon. The selection Palace for the core typeface reflected the beak shape of the bird.

Brand graphics were designed for showpiece menus, striking mirrors, elegant wayfinding, signage and a deco inspired illustration assets were used throughout communications.