Copy Custard is an online learning platform teaching high-performing copywriting by industry expert Paul French. Operating entirely on a digital subscriber model, Paul approached me with a disruptive brief: discard the typical online course aesthetic and instead design marketing communications inspired by energetic visual culture of Berlin club nights.
Building on Copy Custard's success, we launched a series of specialised copywriting toolkits. The campaign design continued to defy industry norms, establishing a distinct, unmissable presence in the market.
